Thinner and lighter

This new addition of Amazon's popular Fire 7 Tablet is thinner and lighter, but it's just as resilient as ever. Small enough to easy fit in a handbag or wallet, the Fire 7 Tablet is brilliantly portable, making it ideal for the morning commute or vacations.

Beautiful 7" IPS display

The beautiful IPS 7” screen makes it easy to share the latest entertainment with friends and family - the IPS display gives you more vivid colours and whiter whites for a better viewing experience from every angle. The improved display delivers better contrast and sharper text, to make reading Kindle Books on holiday by the pool that much better.

Plus, with 2 MP front and rear-facing cameras, you can capture memorable images to share with everybody on the screen.

Control your tablet with your voice thanks to Alexa

Amazon's brilliant virtual assistant Alexa is inside, giving you quick access to a world of entertainment. You control Alexa with your voice, by asking questions. She can help you check your calendar, get the latest news, tell you how your team is getting on, and even turn your home lights on if you have compatible smart tech installed.

If you're using your Fire, simply ask Alexa to control video playback, set a timer, play a song, and much more.

Enjoy millions of movies, TV shows, books and more

Fire 7 one of the best ways to enjoy all the brilliant movies, TV shows, songs, Kindle eBooks and games available from Amazon.

But there's also thousands of apps to download too, including Netflix, Facebook, Spotify, TuneIn and much more. Enjoy the best of the web, with a device that connects you to a world of entertainment.